How I Build a Pay Per Call Website with AI and RHIMS 10

If you have looked at Rank and Rent, you know the catch: you have to rank a site and then go sell it to a local business. Pay per call skips that part. In my video I walked through how it works with RHIMS 10, and how I use my Pay Per Call Niche Finder bonus plus Claude to produce a local service website.

Here is the process, what I liked, and what you still have to do yourself.

How pay per call differs from Rank and Rent

With Rank and Rent, you build a site with no real services behind it, rank it, then do cold outreach to find a business that will pay you something like $500 or $1,000 a month. That means sales work. If you are an introvert or want to stay hands-off, you either hire a salesperson or lean on cold email, which has a low success rate.

Pay per call combines SEO with affiliate marketing. You build the same kind of local service site, but instead of renting it out, you put a tracked phone number on it.

Here is the flow as I explained it on my whiteboard:

1. You build a site for a niche in a specific town.
2. You rank it and traffic arrives.
3. Visitors click or dial the tracked number. It works like an affiliate link, only it is a phone number.
4. If the caller does a certain qualifying action on the call, it is forwarded to a network.
5. The network sends the lead to a real local business that can do the job, and you get paid.

I did not give away the exact qualifying step in the video, and the RHIMS 10 training covers it. It also covers where to get the phone number and what it costs, in roughly 30 minutes of that training.

What you can earn per call

The payout depends on the niche, and I said it can be anywhere from $30 up to $150 per lead. My thinking is that even in a town of 10,000, 50,000 or 100,000 people, a few calls a month could mean $150 to $200 from one site. Then the question is how many of those sites you would build.

That is a concept, not a guarantee. I was clear in the video that nothing happens automatically. You have to take action, and the RHIMS 10 course is about 3 hours, so plan to sit down, watch it and take notes.

Niche research is the real work

I told viewers that niche research is the biggest thing you will do. So I built the Pay Per Call Niche Finder as a bonus for anyone who buys RHIMS 10 through my link. It is free with the front end product only.

It includes over 1,000 niches suited to Rank and Rent and the pay per call model, plus over 4,000 United States cities from all 50 states with a population of 10,000 or more. I skipped smaller places because, from my own Rank and Rent experience, under 10,000 people makes it really hard to earn.

The dashboard has an overview, saved opportunities and an Opportunity Finder. You fill out a questionnaire and it suggests cities and niches that fit your interests. Or you pick a niche and city yourself. You can also adjust the score weighting toward the niche or the city.

One result looked like water damage restoration with an 86 out of 100 score, an 85 location score and a 22,000 population, with an estimated payout per sale. You can view details, favorite it, compare saved items and add notes and tags.

Combining related services into one site

This is the feature I like most. For small cities you probably do not want ten separate sites for tiny services. So you can bundle related niches into one.

I saved four tree services: tree removal, tree trimming, stump grinding and stump removal. Then I picked Aurora, Colorado as the location. The tool only allows one location at a time, which I think is smart. A site works best when it is 100% dedicated to one area.

I created a custom niche with tree removal as the parent niche. Aurora has almost 400,000 people, and the location score came out at only 55 because that kind of city is competitive. The training recommends starting with places of 100,000 or fewer people to build early wins, so I picked Aurora just for the demo.

Proof that this local SEO approach ranks

I showed my own test site, Mills Web Studio, which I vibe coded. Searching web design Rio Rancho, New Mexico, my site ranks number 1 in an incognito check, and shows in the AI overview several times. Rio Rancho has about 110,000 people, and the site is newer than the others in the results. My domain does not even include Rio Rancho.

It also ranks around number 3 for mental health therapist web design. To be fair, I have not had a lead from it yet, and it is a lead form site, not a pay per call site. It shows that a well-prompted AI site can rank locally, not that pay per call income is proven.

Generating the site with Claude

In the tool I clicked the website creation prompt. I skipped the SEO keyword generator this time because the master prompt already pulled in the keywords. Then I copied the prompt into Claude and said to build the website.

You can use Lovable, Gemini or ChatGPT instead. Claude took about 10 minutes for this one, so the 5 minutes in my title is a loose figure for the hands-on part, not the build time.

What it produced:

• A home page optimized for tree removal, with title tags
• Services, about, FAQ and contact pages
• Privacy policy and legal pages
• A sitemap and robots file
• A click-to-call phone number as the main call to action
• Service area content for Aurora and its zip codes

It came as a zip file you can upload to Netlify or your own hosting.

The result was a clean light green and white design under the name Aurora Tree Removal Pros, with a big phone number up top. It is click to call, and the number is the only call to action, even on the contact page.

What you still need to fix

• Swap the phone number for your tracked number.
• Add your own images. Claude does not create them, so I told it to leave image spots alone. To add one, prompt Claude with where it goes and attach the file.
• Set colors and fonts. The prompt does not cover palettes, so add them at the bottom or attach a screenshot to copy a style.
• Replace the logo, which I would change.

You also need the RHIMS 10 training for the phone number setup and the affiliate networks that supply leads.

My takeaway

Pay per call appeals to me because it takes the sales calls out of Rank and Rent. The Niche Finder handles research and prompt creation, and Claude handles the build. I do recommend the bundle upgrades too, including the extra masterclass from JK.

Pick a small city, bundle a few related services, build the site and put real effort into the training. It is a real model with people making money, but it takes action.