Why Your Affiliate Work Disappears and How Blox Hero Fixes It

After my Blox Hero review, a few people told me it felt like a "trust me bro" video and they still didn't know what Blox Hero actually was. Fair point. So I went to a whiteboard to explain the strategy behind it, which is the third version of Mark Bishop's affiliate training program.

I can't play the whole course for you, because that isn't fair to the product owner. But I can show you the problem it solves and the structure it uses.

The problem with normal affiliate marketing

Here is the standard setup. You have a sales page, and a promotion comes out, say a 5-day launch. You make about five videos that week, maybe some Shorts, and send all of that traffic straight to the sales page.

You make some sales and get some commissions. That part is great. The flaw is what happens after the launch.

I used my own channel as the example. I'm one of the top AppSumo affiliates, and the last time they updated me a couple of weeks ago I was the number 2 affiliate in their network. My review of Video Mule has a link that sends people to the product on AppSumo. If I get a commission when someone buys, that's affiliate marketing 101.

But if Video Mule shuts down or leaves AppSumo, that link is broken. The traffic from that video is basically gone.

Why you can't just swap the links

You could go back and update the links in your old videos. But after six months you may have hundreds of videos to go through, so that's a lot of work.

The bigger issue is that each video is about one specific product. If you swap in a link to product B, the video still talks about product A. It makes no sense to the viewer, and conversions will be very low.

So most people rinse and repeat: new launch, new videos, new traffic, and the old content dies out. It's basically a content farm.

No customer email either

There's one more downside I've lived with. When someone buys through my AppSumo link, the email and the customer go to AppSumo, not to me.

I'd probably have 10,000 email subscribers or more by now if I got those emails. Instead I'm building somebody else's business. That's a hard pill to swallow, and it's why everyone keeps stressing list building.

To be clear, this model has real upsides and I still make a lot of money with it. I also build lists and launch my own products now. But it makes things harder than they need to be.

The Blox Hero approach: a hero page you control

In the new way, the sales page becomes a hero page, and the hero page is your own product. It could be a PDF, a course or a software. I don't recommend a PDF. I do recommend software, because the perceived value is much higher, and you can build software with AI.

Now all your videos send traffic to one page you control. It's one offer, in one niche, with high perceived value. You build a brand around that product and niche, and your content stops being tied to a single launch.

I'd still recommend long-form videos here. You keep creating content every week, but it all points at the same place.

The flip page is where the offer changes

When someone clicks the call to action on the hero page, they go to a flip page. I'm not going deep on this, because the flip page is the heart of the system. But here's the idea.

The hero page and your content stay the same. The flip page has its own link, and it says that to get the main product from the hero page, you buy the product on this page.

That product can be changed at any moment. If your software is a $27 value, you promote a new product worth around $27 this week, and next week you swap in another one. The buyer gets both products for the price of one, and you earn the affiliate commission.

That's why the traffic isn't wasted anymore. Your videos are niche-specific and point at one product that doesn't change, while the entry offer behind it can change whenever you want.

Can you use YouTube, and do you need a list?

Two questions came up in the comments.

• Can the system be used with YouTube? Yes, 100%. Mark teaches YouTube and Instagram. On Instagram you can record B-roll style clips (walking up the stairs, feeding the dog, a hike) and put simple text over them, with no talking. I use YouTube because it builds a real brand and goes further.
• Do you need an existing list? No. You can start from zero.

I'll be honest about one thing: this is about content creation. You still have to become a content creator. The point of the system is that you don't start over for every launch.

My bonuses

I have three bonuses for Blox Hero 3.0, and the link is in the description.

• Affiliate Niche Miner: a free software. I didn't demo it in this video.
• Front end bonus: a 20-minute training on using AI to build your pages faster.
• One-time offer bonus: if you pick up any one-time offer, you get training on building your buyer email list with the Blox Hero system.

My takeaway

The idea makes a lot of sense to me after years as an affiliate marketer. Your content effort stops dying after each launch, and you build a brand around one product and one niche.

I'm going to turn one of my YouTube channels into a Blox Hero channel and report back. If you want me to cover the theory in more depth, let me know in the comments.