Trends

6 posts

What's a Good Email Open Rate? Marketing Metrics 101

Key Takeaways Average good email open rate: 20-25% Factors affecting open rates: subject lines, sender name, timing, segmentation Best send times: Tuesday, Wednesday, Thursday between 10am and 2pm Segmentation can boost open rates by up to 14% AI tools can…

What's a Good Email Open Rate? Marketing Metrics 101