9 AI Sales Tools Businesses are Using to Close More Deals

This article dives into how AI is helping businesses close more deals. We'll cover what AI sales tools are, how they work, their benefits, and review nine popular options. We also talk about how to pick the right AI tool for your team.

What are AI Sales Tools/Software?

AI sales tools are applications that use artificial intelligence to help sales teams. These tools automate tasks, analyze data, and give sales reps information to improve their efforts. The goal is to make selling easier and more effective. It includes various applications, from those that manage customer relationships to ones that predict sales trends.

How Can AI Be Used in Sales?

AI can be used in sales to automate repetitive tasks like data entry and scheduling, freeing up sales reps to focus on selling. AI also helps with lead scoring, identifying the most promising leads for follow-up. It can personalize customer interactions by suggesting relevant products or services. AI also assists with sales forecasting, helping businesses predict future sales with more accuracy. Furthermore, AI tools can help analyze sales calls and emails to identify successful strategies and areas for improvement.

Benefits of Using AI Tools in Sales

Using AI tools in sales offers several benefits, helping businesses improve their sales processes and results.

Increased efficiency and productivity

AI tools automate many manual sales tasks. This includes data entry, scheduling appointments, and sending follow-up emails. Sales automation software helps streamline sales processes. For example, an AI sales platform can automatically update CRM records after a call. This means sales reps spend less time on administrative work and more time interacting with potential customers. This automation leads to higher efficiency and productivity across the sales team.

Enhanced data analysis and insights

AI excels at processing large amounts of data. It can quickly find patterns and trends that humans might miss. This helps with lead scoring prioritization, where AI ranks leads based on their likelihood to convert. It also improves sales forecasting by using historical data to predict future sales more accurately. AI helps create a personalized customer experience by analyzing customer data to suggest products or services tailored to individual needs.

Improved sales performance

Better data analysis and automation directly lead to improved sales performance. AI tools help with data-driven decision-making, allowing sales teams to make smarter choices based on real numbers. This can lead to faster sales cycles because AI helps identify the right leads and the best approach. It also results in increased engagement and conversion rates, as interactions become more relevant and timely for customers.

9 AI Sales Tools Businesses are Using to Close More Deals

Here are nine AI sales tools that businesses use to close more deals. I'll go over the most important reason why businesses are using each, along with their pros, cons, and current pricing.

1. Crystal

Crystal, also known as Crystalknows, uses AI to analyze publicly available data and create personality profiles for individuals. This helps sales reps understand who they are talking to, allowing them to tailor their communication style. The most important reason businesses use Crystal is to understand customer personalities for more effective communication.

Pros of Crystal:

• Provides detailed personality insights.
• Helps adapt communication for better engagement.
• Offers practical advice for interactions.

Cons of Crystal:

• Relies on publicly available data, which might not always be complete.
• Insights are interpretations and might not always be perfectly accurate.
• Some users report a learning curve to fully use its features.

Current Pricing for Crystal: Crystal offers a free "Lite" version with limited features. Their paid plans, "Premium" and "Business," require contacting their sales team for specific pricing.

2. Lavender

Lavender is an AI-powered email assistant that helps sales professionals write better emails faster. It provides real-time feedback on tone, clarity, and effectiveness. Businesses use Lavender primarily to write more effective sales emails that get replies.

Pros of Lavender:

• Real-time feedback on email quality.
• Suggests improvements for tone and clarity.
• Helps reduce email writing time.

Cons of Lavender:

• Focuses mainly on email communication.
• Some users might find the suggestions too generic at times.
• Requires integration with email clients.

Current Pricing for Lavender: Lavender has a free plan. Their "Starter" plan is $29 per user per month, and their "Pro" plan is $49 per user per month. They also offer "Teams" pricing upon request.

3. HubSpot Sales Hub

HubSpot Sales Hub is a comprehensive sales automation software that includes AI features for tasks like prospecting, engagement, and reporting. Businesses use HubSpot Sales Hub as a complete AI sales platform for managing their entire sales process, from lead to close.

Pros of HubSpot Sales Hub:

• All-in-one sales solution.
• Strong CRM integration.
• Includes a wide range of AI-powered sales tools.

Cons of HubSpot Sales Hub:

• Can be expensive for small businesses.
• Some advanced features might require a significant learning curve.
• Might have more features than some smaller teams need.

Current Pricing for HubSpot Sales Hub: HubSpot Sales Hub offers a free CRM with limited features. Their "Starter" plan begins at $30 per month or $360 per year. More advanced plans like "Professional" and "Enterprise" have higher costs with increased functionalities.

4. Copy.ai

Copy.ai is an AI content generator that can produce various types of marketing and sales copy, including email subject lines, ad copy, and social media posts. The main reason businesses use Copy.ai is to quickly generate high-quality sales and marketing content.

Pros of Copy.ai:

• Generates copy quickly.
• Offers many content templates.
• Can help with writer's block.

Cons of Copy.ai:

• Generated content may require editing for specific brand voice.
• Might not always produce truly unique content.
• Requires clear prompts to get the best results.

Current Pricing for Copy.ai: Copy.ai has a free plan that includes 2,000 words in chat and access to ChatGPT 3.5 & Claude 3. The "Starter" plan is $49 per month, offering unlimited words in chat and access to all latest LLMs. The "Advanced" plan costs $249 per month and adds up to 5 seats and various marketing and sales workflows.

5. InsightSquared

InsightSquared provides sales analytics and forecasting, using AI to give sales leaders a clearer picture of their pipeline and performance. Businesses primarily use InsightSquared for data-driven sales forecasting and performance analysis.

Pros of InsightSquared:

• Strong sales forecasting capabilities.
• Provides detailed performance insights.
• Helps identify coaching opportunities.

Cons of InsightSquared:

• Can be complex for new users.
• Requires good data input to be accurate.
• Pricing may be higher for smaller organizations.

Current Pricing for InsightSquared: InsightSquared's pricing is generally quote-based, depending on the size of the team and the specific features required. They do not publicly list fixed pricing, so businesses need to contact their sales team for a custom quote.

6. Regie.ai

Regie.ai is an AI sales software that helps sales teams create and optimize sales sequences, personalized emails, and other sales content. The most important reason businesses use Regie.ai is to automate and personalize sales outreach at scale.

Pros of Regie.ai:

• Automates content generation for sales sequences.
• Helps personalize outreach.
• Saves time on content creation.

Cons of Regie.ai:

• Might require some time to set up and integrate.
• The quality of generated content depends on the initial inputs.
• Best suited for sales teams with a consistent outreach strategy.

Current Pricing for Regie.ai: Regie.ai offers various pricing plans based on features and usage. Their "Starter" plan is $99 per user per month, the "Pro" plan is $199 per user per month, and "Enterprise" plans are custom priced.

7. My AI Front Desk

My AI Front Desk is an AI virtual receptionist service that handles incoming calls and inquiries, freeing up sales teams from administrative tasks. Businesses use My AI Front Desk to manage customer inquiries and administrative tasks without needing a human receptionist.

Pros of My AI Front Desk:

• Automates call handling and scheduling.
• Reduces administrative burden on sales teams.
• Available 24/7.

Cons of My AI Front Desk:

• May not handle complex or emotional customer interactions as well as a human.
• Requires careful setup to accurately reflect business needs.
• Can be an additional cost for smaller businesses.

Current Pricing for My AI Front Desk: My AI Front Desk offers plans based on call volume. The "Basic" plan is $99 per month for up to 100 calls, the "Standard" plan is $149 per month for up to 200 calls, and the "Pro" plan is $249 per month for up to 400 calls.

8. Postaga

Postaga is an AI-powered outreach platform for link building, sales, and PR. It helps users find contacts, build campaigns, and personalize emails. The main reason businesses use Postaga is to automate and personalize their outreach efforts for various sales and marketing goals.

Pros of Postaga:

• Automates outreach campaign creation.
• Helps find relevant contacts.
• Offers personalization features for emails.

Cons of Postaga:

• Can be complex to set up effective campaigns.
• Results depend on the quality of the contact list.
• Requires ongoing monitoring and optimization.

Current Pricing for Postaga: Postaga offers various plans. The "Starter" plan is $99 per month, the "Growth" plan is $199 per month, and the "Agency" plan is $499 per month. Annual billing provides a discount.

9. Avoma

Avoma (Assistant Voice Intelligence Meeting Assistant) is an AI meeting assistant that records, transcribes, and analyzes sales calls. It provides insights into conversations, identifies key moments, and helps with coaching. Businesses use Avoma to analyze sales conversations for coaching, training, and strategy improvement.

Pros of Avoma:

• Automates meeting transcription and note-taking.
• Provides AI-powered call analysis.
• Helps identify coaching opportunities for sales reps.

Cons of Avoma:

• Requires clear audio for accurate transcription.
• Some advanced features might be more useful for larger sales teams.
• Can be an additional software cost.

Current Pricing for Avoma: Avoma has a free plan. The "Starter" plan is $19 per user per month when billed annually, and the "Plus" plan is $49 per user per month when billed annually. They also offer an "Enterprise" plan with custom pricing.

How to Choose the Right AI Sales Tool for Your Team

Picking the right AI sales tool requires careful thought. Here are some key factors to consider.

Sales objective

Before looking at tools, define what you want to achieve. Are you aiming to increase lead generation, improve conversion rates, or shorten your sales cycle? A clear sales objective helps you find an AI sales software that aligns with your specific needs. For example, if your goal is better lead qualification, an AI tool for sales reps with strong lead scoring might be best.

Ease of onboarding

Consider how simple it is to get your team using the new tool. A complicated setup or a steep learning curve can reduce adoption and slow down your progress. Look for tools with user-friendly interfaces and good training resources. The best AI tools for sales are those that sales reps can pick up quickly.

Integration with existing systems

Your new AI tool should work well with the software you already use, like your CRM, email client, or marketing automation platforms. Smooth integration prevents data silos and ensures a consistent workflow. An AI sales platform that connects seamlessly will make your sales process much more efficient.

Scalability for future growth

Think about your long-term plans. Will the AI tool be able to handle more users, more data, or more complex tasks as your business grows? Choosing a scalable solution means you won't have to switch tools again in a few years, saving you time and resources.

Data security and compliance

Sales data often contains sensitive customer information. Make sure the AI tool you choose has strong data security measures in place. It should also comply with relevant data privacy regulations like GDPR or CCPA. Protecting your customer's data is non-negotiable.

Vendor’s reputation and support

Look into the company behind the AI tool. A reputable vendor with good customer support can make a big difference, especially if you run into problems or need help getting started. Read reviews and look for testimonials about their reliability and responsiveness.

Frequently Asked Questions

Is AI the future of sales?

AI is definitely playing a growing role in sales. It helps automate tasks, analyze data, and provide deeper insights, which makes sales teams more effective. While AI can't replace the human element of building relationships, it's quickly becoming a standard tool that helps sales professionals do their jobs better. It's a key part of how sales will operate going forward.

Can AI replace salespeople?

AI is not going to replace salespeople. Instead, it changes their roles. AI takes over repetitive and data-heavy tasks, allowing sales reps to focus on what humans do best: building relationships, problem-solving, and closing complex deals. AI serves as an assistant, making salespeople more efficient and productive, not obsolete.

Are AI sales tools suitable for small businesses?

Yes, AI sales tools are suitable for small businesses. Many AI tools are designed to be scalable and affordable, with various pricing tiers. Small businesses can benefit from increased efficiency, better lead management, and improved customer engagement, even with limited resources. Choosing the right tool that fits their specific needs and budget is important.

Summary

AI sales tools are changing how businesses operate, helping sales teams close more deals and work more effectively. From automating tasks to providing deep insights, these tools bring many benefits. When picking an AI sales tool, consider your sales goals, how easy the tool is to use, if it connects with your current systems, and if it can grow with your business. Make sure it also has strong data security and comes from a reliable vendor. Overall, this is a solid tool that I think you should pick up.