Keyword Discovery Review: Unique ROI Calculator for Keyword Research

By David Mills •  Updated: 09/15/23 •  6 min read


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Key Points

  • Keyword Discovery calculates ROI scores for keywords based on monetization potential.
  • The tool adjusts scores based on your website strength and content type.
  • SEOs, content creators, affiliates, and agencies can benefit from ROI-focused suggestions.
  • Unique ROI calculator is the main differentiator from other tools.
  • Currently suffers some speed and UX issues but shows long-term promise.
  • Affordable pricing, especially huge discounts through AppSumo deal.
  • Recommended for SEOs and content marketers focused on monetization.

My Keyword Discovery Review

Choosing the right keywords is crucial for any content marketing or SEO strategy. But with hundreds of tools out there, it can be challenging to know which one to use. In this post, we’ll be reviewing Keyword Discovery, a new entrant in the keyword research space that brings a unique ROI calculator to the table. Developed by StepForth Inc and recently launched on AppSumo, Keyword Discovery caught my eye for its novel approach to assigning value to keywords.

After testing the tool extensively, I believe Keyword Discovery has the potential to transform keyword research by enabling SEOs and content marketers to pick keywords based on potential ROI. Read on for the full Keyword Discovery review.

Meta description: A detailed review of Keyword Discovery, the new keyword research tool with a unique ROI calculator. Learn how it works, its key features, limitations, and whether it’s worth using.

How Keyword Discovery Works

Keyword Discovery uses a combination of search volume, competition, and monetization potential to assign an ROI score to keywords.

To begin keyword research, you enter a seed keyword or phrase. Keyword Discovery then displays keyword ideas along with monthly search volume, cost per click, and year-over-year growth rate.

Where the tool differs is with its ROI score. To calculate ROI, Keyword Discovery considers factors like search volume, competition, your website authority, and whether you’ll use AI content. It then crunches the numbers through a formula to assign an ROI score from 0 to 100. The higher the score, the better the potential return from targeting that keyword.

You can refine the results by setting difficulty modifiers that reflect your expertise level. Keyword Discovery will then recalculate ROI scores accordingly.

Keyword Discovery Uses

With its unique ROI calculator, Keyword Discovery aims to help:

  • SEOs determine which keywords are worth targeting from an ROI perspective. This allows you to focus efforts on keywords likely to deliver higher returns.
  • Content marketers identify profitable keywords to build content around. Keyword Discovery’s ROI scores help you pick keywords where monetization potential outweighs difficulty.
  • Affiliates maximize earnings by identifying high-value keywords in niches they are marketing. The ROI calculator points to keywords that offer better conversion potential.
  • Bloggers find keywords that align with their capabilities and website strength. Keyword Discovery tailors ROI scores based on your website authority.
  • Agencies demonstrate ROI to clients by using Keyword Discovery’s keyword value predictions. The ROI calculator adds more credibility when proposing targets.

Who Is Keyword Discovery For?

Keyword Discovery aims to serve:

  • SEO professionals looking to streamline keyword research.
  • Content creators and affiliate marketers focused on monetization.
  • Marketing agencies who need to report ROI to clients.
  • Site owners who want data-driven keyword suggestions.
  • Bloggers looking to expand reach through new keywords.

Essentially, any individual or company that relies on keywords for traffic, rankings, and revenue can benefit from Keyword Discovery.

Keyword Discovery Pros and Cons


  • Unique ROI calculator that predicts value of keywords.
  • Customizable difficulty modifiers adjust to your capabilities.
  • Categorizes keywords by search intent.
  • Provides year-over-year search volume change.
  • Lets you export keyword lists.
  • Offers affordable plans, especially on AppSumo.


  • Currently slow in generating keyword scores.
  • Doesn’t display difficulty scores upfront.
  • Requires spending credits to unlock extra data.
  • Limited customization in reporting.
  • Smaller keyword database than competitors.

Keyword Discovery Pricing

Keyword Discovery offers these plans:

  • Starter: $39/month for 5,000 results per month
  • Professional: $69/month for 10,000 results per month
  • Agency: $199/month for 50,000 results per month
  • Enterprise: Custom pricing

The tool was also available on AppSumo for hugely discounted lifetime deals starting at $49. This offered exceptional value given the regular monthly pricing.


Does Keyword Discovery integrate with other tools?

Not currently. Keyword Discovery works as a standalone keyword research tool.

Can you use Keyword Discovery for local SEO?

Yes, the tool supports local keyword research for geographical areas.

Does Keyword Discovery provide keyword grouping?

No, you will need to group and categorize keywords manually.

Can you schedule reports in Keyword Discovery?

No, the tool does not currently have reporting capabilities. You need to export keyword lists manually.

Is there a free version of Keyword Discovery?

No free version is available. However, AppSumo offered lifetime deals at big discounts.

Do I Recommend Keyword Discovery?

Keyword Discovery brings a novel approach to keyword research that I haven’t seen in other tools. The ROI calculator provides a new dimension that allows you to view keywords through a monetization lens.

For SEOs and content creators focused on profits, Keyword Discovery delivers immense value. It helps align keywords to business goals by predicting potential returns.

That said, I did experience some slowness in retrieving keyword scores during my testing. And not having difficulty scores immediately displayed is an inconvenience.

But considering Keyword Discovery is a relatively new product, I expect such issues to improve over time. The coreROI calculator capability has immense potential in transforming keyword research.

I would recommend picking up Keyword Discovery to benefit from its unique ROI algorithm, especially if you grabbed it at AppSumo’s low pricing. Just be prepared for some short-term hiccups typical of new products finding their footing.


Keyword Discovery brings a novel ROI-focused approach to keyword research that could very well disrupt this space. The tool’s algorithm considers multiple factors to predict keyword value, allowing you to select keywords aligned with business goals.

While Keyword Discovery currently suffers some speed and UX issues, its core offering of an ROI calculator is compelling and offers long-term promise. For SEOs and content marketers focused on monetization, Keyword Discovery should provide tremendous value as it smoothens out initial product kinks.

Given its affordable pricing, Keyword Discovery is definitely worth trying out, especially if you grabbed one of AppSumo’s lifetime deals. The tool’s unconventional features could provide a new perspective on optimizing your keyword strategy for profitability.

David Mills

David Mills, the creator of LearnWire on YouTube since 2020, specializes in in-depth reviews of software, particularly those offering lifetime deals, distinguishing himself with a detailed, no-fluff approach that resonates with his 13k subscribers. His passion for software and AI tools, combined with a quarter-century of online work experience, underpins his authoritative presence in the software review space.